Howard Johnson Grand Plaza
WORK
From website and app development to creative advertising and corporate communication, we created a real brand experience with dedicated and consistent inputs. We caught the public’s attention with out of the box print ads, brochures and original brand development for both the hotel and its brands: two of the most famous restaurants in Bucharest, Benihana Japanese Steakhouse & Sushi Bar, Avalon Restaurant and Centro Sweets pastry. Then, we took the four star hotel and turned it into a five star online journey, with mobile and social media effects- website development and maintenance (mobile & desktop), newsletters, Facebook Ads and Apps, SEO strategy customization and web advertising. But the real creative and courageous ideas were glorified with the PR campaigns and activities: press relation management, PR content, event planning, internal communication.Description
Howard Johnson Grand Plaza Bucharest is a four star hotel, located in the city center, part of the one of the largest international companies in the hospitality field, Wyndham Hotel Group. Wyndham Hotel Group is the largest hotel company in the world with nearly 7260 hotels and approximately 618,100 hotel rooms in 66 countries. In Romania, Howard Johnson Grand Plaza is one of the most appreciated hotels, recognized for its high standards in offering dedicated guest experiences. Therefore, in 2015 the hotel marks the conversion to a five star hotel, introducing the world-renowned hotel chain Starwood Hotels & Resorts for the first time in Romania, with Sheraton Bucharest Hotel, through a franchise contract signed with Grand Plaza Hotel.
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