WHAT WE DO


STRATEGIC CONSULTING

Effective marketing is one of the most essential requirements of any business. As they say, all business is sales, without revenues even the most famous brands would fail. Most customers don’t buy because of the visual appeal of the product, they buy because of its emotional or rational appeal.
 
Our marketing services include beside others: Strategic Communication Consultancy (Brand / Product Development, Brand (re) Positioning, Research, Naming) Public Relations (Press Releases Writing, Press Conferences & Media Junkets) Loyalty Drivers (Loyalty Programs, In store promotions, Mall Displays) Marketing Consultancy (Opportunity Identification, Client Segmentation, Channel Setup, Process Development) Online Reputation Management (Promotion of Personality, Decrease ranking of unwanted search results)
 
 
 
 

INTEGRATED MARKETING

 
 
We believe in consistent brand messaging across traditional and non-traditional marketing channels and using different promotional methods to achieve results.
 
360 channel approach
 
Today, action is  driven digitally but traditional channels remain important in driving awareness. We analyse all channels and create for each campaign an ecosystem that creates consumer experiences that drive action. 
 
Data Driven Actions
 
We use our skills in forecasting and research in order to determine trends that uncover insights which create more effective experiences. We monitor campaigns both qualitatively and quantitatively to optimize and deliver the greatest return.

CONTENT PLANNING & EXECUTION

We develop content architecture to make sure we cover all your messaging and content needs so your communication will connect consumers with brand.
Our goal is to deliver right content to the right channel at the propper moment.
 
 
 

CONTENT DEVELOPMENT

Content is an essential component of brand interaction so we use precise planning and execution to create meaningful customer engagement and deliver value from content for brands.

CONTENT EDITING

We’ll analyse all your content and then we'll optimise for each specific channel and make it all readable and relevant to your audience.

PHOTOGRAPHY & VIDEO

Whether for your website, your socials or a print campaign, we’ll manage and execute your photoshoot to capture visual content that tells your story and inspires your audience.

PUBLIC RELATIONS

We understand that partnering with our clients is a necessity when peak moments or special projects occur and then we become an immediate extension of your communications staff and, as a full-service agency, we integrate services which support and extend your existing communications resources.

 
 
Public Relations Strategy

We integrate and align public relations with other branding efforts and overall company goals. We develop and execute a strategic plan, message development and tactical deployment which help build your positioning initiatives and as result we generate constant, relevant and wide-ranging media coverage.

Media Relations

Your account team is proactively and creatively pitching your story to reporters every day. The team develops all necessary PR background materials as well as press releases. Regular contact with key reporters ensures placement in trend stories, features and news reports.

Crisis Communications

Be prepared for any crisis. 2bcom PR develops comprehensive crisis planning and communications programs that help prepare your company and spokespeople to efficiently respond to internal and/or external corporate crisis as well as adverse events.

Social Media

Community Engagement

Our approach to social, from daily posts and management to audits and strategies, is oriented to achieve goals and build, engage and convert your social audience. Reporting and optimisations ensure your social content always sticks its landing.

Media Campaigns

With a transparent approach and with a strong strategy, keyword research, copywriting, continual optimisation and bid management we provide your brand visibility trough ppc or cpm ad campaign on social platforms.

Social ROI Measurement

We analyse and actively social properties in order to deliver the most effective content, campaigns, and strategies. We take advantage of best analytics tool in order to optimize in real-time and more effectively communicate to your audience.

UNIQUE DESIGN

BRANDING

We focus in understanding your business, its personality, and what it truly values and use this information to inspire designs that capture the essence of your company. We carry visual identities through everything we produce, from logo, site design and marketing materials to style guides, letterheads, and even business cards.

PRINT

We can translate your brand into print communications including books, brochures, annual reports, packaging, invitations, event merchandise, catalogues, and business stationery and all forms of conventional advertising. Our classic and effective print campaigns combine clean design with compelling copy and can even visually match digital materials.

WEB RESPONSIVE / MOBILE

By analysing your visitor during design process and understanding your brand values we plan, design and build websites that create traffic and user interaction. Having in mind Search Engine Optimisation [SEO] to help drive traffic and User Interaction, we deliver eye-catching website design that is easy to read and navigate.

WEB DEVELOPMENT

We build digital products designed to solve real problems and create value for people.
Every line of code, every user interface and every piece of content are built with purpose
 
 
 
  • Best Solution
    Today there are so many design languages, frameworks & User-Experience (UX) Standards in the market, it can make it hard to know what is the right choice for your project. We help by advising the best solution to fit your requirements and give full assistance in developing an effective strategy that best suits your market. From simple brochure websites to comprehensive eCommerce solutions, we have all the skills and resources necessary to fulfil your expectations.
  • Content management systems
    CMS solutions offer truly empowering technology that allow you to control your own website content. We can provide custom solutions written from scratch, as well as solutions based on open source like WordPress, Drupal, Joomla and so on. Which CMS is best for you will entirely depend on your specific project - deadlines, budgets, and functionality will be decisive factors. We can help you to choose which CMS solution is best for your needs. It can then be built into your new or existing website.
  • Technology
    We develop websites and web applications using the optimal technologies fine tuned for your project need. We work with: PHP, HTML 5, CSS, Flash, Java, Java Script, ASP.net, Arduino and frameworks like Code Igniter, Ruby on Rails and Symphony.
  • Test driven development
    We use test driven development as it encourages simple design and good quality maintainable code. Problems are caught earlier in the development thus reducing the amount of debugging required. New features can quickly be tested to detect conflicts with existing functionality. Test cases act as a living breathing specification that clearly define how the application should work.

MOBILE DEVELOPMENT

Mobile websites and webapps

We create modern websites which are adapted to our customers requirements and preferences. Today's society puts a lot of importance on potential customers possibility of visiting a website from their mobile phone or tablet - that's why it is important that your website is adapted and simplified in a mobile version with easy access from mobile browsing devices.

iPhone applications

iOS applications are the latest marketing trend in all areas of work. The impact of the applications has been enormous, which means that most companies choose to increase the access to reach their customers through the use of IOS applications. We provide applications with Apple's latest methods and tools which are being adapted to to our customers' wishes.

Android applications

Android applications are also growing fast and is a part of the trend. Android is a free and open operating system for mobile phones that gives your company the ability to reach out to your customers and users in a larger and more modern way. We create all kinds of Android applications and make maximal use of the modern technology combined with our customer's taste.

E-COMMERCE ADVISORY

 
 
 
Today’s digital consumer expects a seamless, personalised, online shopping experience via whichever device they choose.
 
Providing an exceptional customer experience is a complex network of systems, applications, middleware and database, and it requires integrating your back office applications with your web store so you can streamline order management, simplify payment processing, expedite shipping and enhance personalised service.
 
We offer you the benefits of collaborating with a single e-commerce solution provider who offers expertise in backend systems, legacy applications, database development, data conversions, process chains, multi-sales channels and information exchange between disparate systems and partners.
 

So whether you are planning to re-platform your current webstore, looking to integrate mobile channels, or if this is your first venture into ecommerce, we will guide you through your ecommerce strategy and the roadmap of required technologies. We will provide a detailed workflow analysis, a thoughtful implementation plan, and levels of customization based on your specific business needs. Then, through a combination of SLA grade services, cutting-edge technology skills and best practice methodologies, we will ensure your online business achieves measurable results.

Shopping Platform Development

There are hundreds of e-commerce and shopping cart applications available and it is a hard job to select the right one. Using our experience, we will analyse your business and will select the application and solution that will work best for you or we will develop a full customised application from scratch.

Product Presentation

Based on your business and products, we will suggest a solution with optimised navigation and products presentation to your customers. We can find a way to optimise your site navigation and improve your conversion rate.

SEO & SEM & SEP

If you have an e-commerce site, it is essential for your customers to find your site and products in popular search engines. We will review your existing site or give you analysis of your market and provide ideas for SEO. We can suggest effective methods of internet marketing fit for your business.

ERP & CRM INTEGRATION

What if you could streamline data-entry processes throughout your organization in a way that eliminates redundancies, reduces errors, and boosts employee productivity?
 
How much money could that save your company?
 
 
Your company can realize these benefits (and more) by seamlessly integrating customer relationship management (CRM) software or/and enterprise resource planning (ERP) solution with your website or on-line custom developed 3rd application. The website should not exist as a separate entity. It needs to be integrated into the business to provide customers with more targeted, personalized experiences.The website should not exist as a separate entity. It needs to be integrated into the business to provide customers with more targeted, personalized experiences.
 
If you aren’t integrating your CRM / ERP with your website, it’s probably time to start thinking about how you do that. Contact us and we can provide you with more information on the benefits of integrated systems. 
Acest website foloseste cookie-uri pentru a oferi vizitatorilor o experienta mai buna de navigare si servicii adaptate nevoilor fiecaruia. Click aici pentru mai multe detalii.