WORKBy integrating strategy and identity we drive the Sheraton brand performance for the first time in Romania, with the Sheraton Bucharest Hotel. Our aim is more than just launching a new world-renowned brand on the hospitality market, but define and direct it, transforming research into insight and insight into strategy. We started bringing the brand to life by implementing the content and visual identity, from simple Ads and collateral materials, to online communication tools (web strategy, web development, social media management) and public relations (teasing launching campaign, press conferences, press information kits).
Sheraton Bucharest is the first hotel of Starwood Hotels & Resorts Worldwide Inc. In Romania introduced by a franchise agreement with SC. Grand Plaza Hotel S.A. The agreement marks the converiosn of the existing 270 room Grand Plaza Bucharest to a Sheraton hotel, featuring the signature Sheraton Sweet Sleeper™ Bed with a plush mattress and luxurious sheets. The hotel also features the brand’s signature Link@ Sheraton Cafe and Sheraton Club Lounge and Sheraton Fitness. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties.